The Superior Hiking Trail Association has created this privacy statement to demonstrate its commitment to privacy, describe our donor privacy practices, and describe our website’s information gathering and dissemination practices.
SHTA owns and operates the website superiorhiking.org. This site provides information, resources and data to users and is also intended to raise awareness of and funding for SHTA. SHTA collects personal information, as offered by the user, to those who register on SHTA’s website. SHTA is the sole owner of the information collected and takes every precaution to protect our users’ Personally Identifiable Information. Visitors to the site are not required to provide Personally Identifiable Information in order to browse the valuable information included on the site.
What We Collect and Store Automatically
If you do nothing during your visit but browse through the website, read pages, or download information, we will gather and store certain information about your visit automatically. Please note that this information does not identify you personally in any way. The SHTA website uses Google Analytics to store anonymous traffic data, some of which may be stored in cookies. For more information refer to the Google Analytics website: http://www.google.com/analytics/learn/privacy.html
We use the information we collect in this fashion to count the number and type of visitors to the different pages on our site, and to help us make our site more useful to visitors. Our website logs do not identify you personally, and we make no attempt to link them with the individuals that actually browse the site.
Information Collected from Members and Donors
SHTA collects and uses various information from members and donors that includes, but is not limited to, membership amount, donation amount, address, telephone number, comments and email address. Member and Donor information may be collected online or through the mail. Tax laws in the United States require that SHTA retain contact information and the contribution level of members and donors on file.
Information Collected from Store Purchases
SHTA collects the name, address, and information shared on the online form to ensure accurate and timely processing, shipment, and acknowledgment for all those who purchase items from our online store. Credit card information is processed by Shopify and is not retained by SHTA.
Use of Information
Personal information may be used by SHTA to communicate with you, register you to receive information, allow purchasing and shipping of memberships and/or merchandise, and/or enable you to participate in and respond to invitations to special events. If you prefer not to receive these notices, please click on the Unsubscribe link at the bottom of any SHTA e-mails.
SHTA may use personal information to send updates and notices to members, donors and/or registered web users via email or direct mail. SHTA will, in addition, use contact information to:
- Distribute receipts for membership and donations
- Thank members and donors
- Perform internal analysis and record keeping
Donors may be listed in SHTA’s Annual Report, unless the donor requests anonymity for their donation.
All access to member and donor financial information is strictly limited to staff and leadership who need access to this data for SHTA tasks. No such data are given to any person, organization or group who does not need to access those data.
Online Store and Donor Payments
Online credit card information is not retained by the SHTA. Order payments are made and collected by Shopify. Donations and membership transactions are made and collected by Click & Pledge. Individual credit card information is not available to SHTA in this process.
SHTA’s website contains links to other sites. Please be aware that SHTA is not responsible for the content or the privacy practices of any other website including but not limited to those for which we provide links. We encourage our users to be aware when they leave our site and to read the privacy statements of every website that collects Personally Identifiable Information. This privacy statement applies solely to information collected by SHTA’s website as noted earlier.
Changes to Our Policy